It was released as the album’s lead single on April 29, 2010, by Interscope Records. Not Afraid” was first revealed as a single by Eminem via Twitter, after which the song debuted on radio. To promote the single’s release, a freestyle rap, “Despicable”, was released on the Internet and received attention for its eminem not afraid lyrics pdf and lyrical content. Luis Resto was also attributed with songwriting credit.
According to Eminem’s manager Paul Rosenberg and music critics, “Not Afraid” carries a positive message and depicts Eminem’s change in direction from drugs and violence. Auto-Tune was used on the sung vocals, but many reverberation tools were. Not Afraid” received mixed to positive reviews from music critics, who praised the song for being anthemic in nature and carrying a positive message.
The song did, however, face criticism for its sudden change in theme from previous singles, and was considered to be less affecting than some of his other songs. Platinum by RIAA, making Eminem the first artist with digital diamond awards for two songs. Not Afraid” has earned Eminem MTV Video Music Awards, MTV Video Music Awards Japan, Grammy Awards, Billboard Music Awards and Detroit Music Awards.
The song was accompanied by a music video, which Rich Lee directed in May 2010. New York City and Newark, New Jersey were chosen as settings to shoot the video. Reviewers praised the video as it followed the lyrics and praised the video for such depictions.