Currently there are numerous additional competing names used in connection with them in the media. There are no managing the millennials pdf dates for when this cohort starts or ends, but demographers and researchers typically use the mid-1990s to mid-2000s as starting birth years.
At the present time, there is little consensus regarding ending birth years. Most of Generation Z have used the Internet since a young age, and they are generally comfortable with technology and with interacting on social media. William Strauss and Neil Howe wrote several books on the subject of generations and are widely credited with coining the term Millennials. Howe has said “No one knows who will name the next generation after the Millennials”.
In 2005, their company sponsored an online contest in which respondents voted overwhelmingly for the name Homeland Generation. That was not long after the September 11th terrorist attacks, and one fallout of the disaster was that Americans may have felt more safe staying at home. Howe has described himself as “not totally wed” to the name and cautioned that “names are being invented by people who have a great press release.
Everyone is looking for a hook. In 2012, USA Today sponsored an online contest for readers to choose the name of the next generation after the Millennials. The name Generation Z was suggested, although journalist Bruce Horovitz thought that some might find the term “off-putting”. Post-Millennial is a name given by the US Dept.
Health and Human Services and Pew Research, in statistics published in 2016 showing the relative sizes and dates of the generations. Demographer Cheryl Russell claims to have first used the term in 2009. Magid Associates, an advertising and marketing agency, nicknamed this cohort “The Pluralist Generation” or ‘Plurals’.