In the retail industry, a buyer is an individual who selects what items will be stocked. Buyers role of merchandiser pdf work closely with designers and their designated sales representatives and attend trade fairs, wholesale showrooms and fashion shows to observe trends. They may work for large department stores, chain stores or smaller boutiques.
For smaller independent stores, a buyer may participate in sales as well as promotion, whereas in a major fashion store there may be different levels of seniority such as trainee buyers, assistant buyers, senior buyers and buying managers, and buying directors. Decisions about what to stock can greatly affect fashion businesses. For buyers at department stores like Harrods or Saks, responsibilities may include ensuring that the store is properly stocked with a wide variety of designer clothing. However, if you support a fashion brand such as Tommy Hilfiger, you may be responsible for directing the entire product development process and then managing the delivery of the products.
Christian Dior buyer in the Paris office may supervise the entire development process of the collection. However, in the New York office, a buyer may only source completed product that is suitable for the American market. The role of a buyer is influenced by the type of retail and business. A buyer is required to possess visual creativity, analytical skills, negotiation skills, business acumen, and a keen awareness of fashion.