Too much information and not enough relevance is a problem that affects almost all business communication. The the jelly effect pdf many people communicate is like filling a bucket with jelly, flinging it at the audience, and hoping some of it sticks. It’s ineffective, it’s irritating and, above all, it’s very messy.
More relevance and a lot less jelly. The Jelly Effect teaches you simple, memorable and costless ways to win more attention and more business.
Imagine how effective you’d be if you only communicated what was relevant 1000f the time. You would be better at talking to others, presenting, networking and selling. You would excel in interviews, meetings and pay-rise discussions.